CUTR
As Growth & Innovation Lead, I worked directly with the founders of a YC-backed B2B technology startup across proposition development, acquisition, partnerships and customer-journey optimisation. Go-to-market strategies supported expansion into four markets, and rapid customer-journey experiments contributed to a 239% increase in new customers. Early-stage work reinforced that speed matters when it is paired with fast learning and focus.
Context
As Growth & Innovation Lead, I worked directly with the founders of a YC-backed B2B technology startup across proposition development, acquisition, partnerships and customer-journey optimisation. Go-to-market strategies supported expansion into four markets, and rapid customer-journey experiments contributed to a 239% increase in new customers. Early-stage work reinforced that speed matters when it is paired with fast learning and focus.
My Role
Head of Growth
Problem
As Growth & Innovation Lead, I worked directly with the founders of a YC-backed B2B technology startup across proposition development, acquisition, partnerships and customer-journey optimisation. Go-to-market strategies supported expansion into four markets, and rapid customer-journey experiments contributed to a 239% increase in new customers. Early-stage work reinforced that speed matters when it is paired with fast learning and focus.
Approach
As Growth & Innovation Lead, I worked directly with the founders of a YC-backed B2B technology startup across proposition development, acquisition, partnerships and customer-journey optimisation. Go-to-market strategies supported expansion into four markets, and rapid customer-journey experiments contributed to a 239% increase in new customers. Early-stage work reinforced that speed matters when it is paired with fast learning and focus.
Experiments / Evidence
4 markets · +239% new customers
Outcome
As Growth & Innovation Lead, I worked directly with the founders of a YC-backed B2B technology startup across proposition development, acquisition, partnerships and customer-journey optimisation. Go-to-market strategies supported expansion into four markets, and rapid customer-journey experiments contributed to a 239% increase in new customers. Early-stage work reinforced that speed matters when it is paired with fast learning and focus.
What I Learned
Learning described in project summary.
Key Metrics
4 markets · +239% new customers
